5 Ways to Improve Your AI Visibility Score
Practical tips and strategies to ensure your brand appears in AI-generated responses across ChatGPT, Claude, and Gemini.
You've run your AI Visibility Score. Maybe you were surprised by the results. Maybe your brand appeared less than you expected, or maybe it didn't appear at all. Either way, you're likely wondering: "How do I fix this?"
The good news is that improving your AI visibility isn't as complicated as mastering legacy SEO. You don't need a massive budget or months of waiting. What you need is clear structured data and consistent execution.
In this guide, I'll walk you through five proven strategies that will dramatically improve how often your brand appears in AI-generated responses.
01 Create content AI can understand
Most existing content is written for humans, heavily laden with marketing fluff. AI engines struggle to extract structured facts from vague copy. AI models work by pattern matching. If your content is vague, models will hallucinate or skip it.
"We're the industry-leading solution that empowers teams to collaborate better and achieve goals faster."
"TaskFlow is a project management tool for remote teams of 10-50. It integrates with Slack and features time-tracking."
/about page that explicitly lists: Who it's for, Key Features, and Pricing Model in plain text.02 Get mentioned in the right places
AI models are trained on public internet data, but weights vary. A mention on a high-authority technical forum (like Reddit, HackerNews, or StackOverflow) often outweighs generic directory listings.
- Reddit & Niche Forums: AI models heavily weight community consensus.
- Aggregators: G2, Capterra, and Product Hunt provide structured sentiment data.
03 Build brand associations
One of the strongest signals for LLMs is co-occurrence. When your brand is frequently mentioned alongside category leaders, the model learns you belong in that cluster.
The Strategy
Publish "[YourBrand] vs [Competitor]" pages. These teach the model exactly where you fit in the landscape.
Heavily document your integrations with major players (Slack, Salesforce). It creates semantic links.
04 Optimize for Use Cases
LLMs think in "intents," not keywords. Instead of optimizing for "project management software," optimize for "software to manage agile sprints for distributed teams."
Map your customer scenarios and create content that explicitly solves that prompt.
05 Maintain Consistency
If your website says you are "Email Marketing," but your LinkedIn says "CRM," and Crunchbase says "Sales Tool," the model gets confused (high entropy). Align your one-liner across all touchpoints.
The 90-Day Action Plan
Improving AI visibility is a compounding effort. Here is a sprint plan:
Establish your baseline
You can't improve what you don't measure. Run a free scan to see how ChatGPT and Gemini perceive your brand today.
Run AI Visibility Scan