How to Optimize Your B2B SaaS for ChatGPT & Gemini Recommendations
Your customers are asking AI for software advice. If you aren't optimizing for Generative Engine Optimization (GEO), you don't exist.
Imagine a potential customer goes to ChatGPT and asks: "What is the best CRM for a 50-person real estate agency?"
ChatGPT spits out a list: Salesforce, HubSpot, Zoho.
If your product isn't on that list, you didn't just lose a click. You lost the deal. You didn't even get a chance to pitch.
This is the new reality of Generative Engine Optimization (GEO). Unlike SEO, where you optimize for a crawler, GEO requires you to optimize for an LLM's "World View." Here is exactly how to do it.
Step 1: Fix Your "Entity Identity"
LLMs don't read websites like humans do; they parse entities. They ask: "Is this string of text a Product, a Place, or a Person?"
If your homepage headline is clever but vague (e.g., "Unlock your potential"), the AI has no idea what you sell.
The Fix: Use JSON-LD Schema
Paste this code into your website header. It explicitly tells Gemini and ChatGPT who you are.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "SoftwareApplication",
"name": "YourSaaSName",
"applicationCategory": "BusinessApplication",
"operatingSystem": "Cloud",
"description": "An AI-powered CRM specifically for real estate agencies."
}
</script>Step 2: Create "The Canonical Definition"
When an AI doesn't know what you do, it hallucinates. To prevent this, you need to create a source of truth on your own website.
Create an /about or /press page that contains plain, boring text facts.
- What is [Your Brand]? [Your Brand] is a B2B SaaS platform for...
- Who is it for? It is designed for [Target Audience].
- What does it cost? Pricing starts at $X/month.
Why this works: LLMs love "declarative sentences." When crawling, they assign high confidence scores to simple Subject-Verb-Object structures.
Step 3: Associate with Competitors
This is counter-intuitive. You want to be mentioned alongside your biggest competitors.
If ChatGPT sees your brand name appear frequently in sentences with "HubSpot" and "Salesforce," it learns via vector proximity that you belong in the "CRM Cluster."
Action: Write comparison pages.
- Create: "/blog/hubspot-alternative-for-real-estate"
- Create: "/blog/top-crm-tools-comparison-2025"
Step 4: Audit Your "AI Visibility Score"
You can't fix what you can't measure. Traditional SEO tools (Semrush, Ahrefs) are useless here because they track links, not mentions.
You need to run queries on the actual models (GPT-4o, Gemini 1.5 Pro, Claude 3.5 Sonnet) to see if you appear.
We built GenRankEngine to automate this. It runs 100+ permutations of buyer prompts (e.g., "Best tool for...", "Cheapest alternative to...") and calculates:
- Mention Rate: How often you appear.
- Sentiment Score: Whether the AI recommends you or warns against you.
- Context Accuracy: Whether the AI actually knows what you do.
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